06 Dec 15 10:44 pm
Funny you say "not creative" because a lot of marketers feel this way, but there are different types of creativity. Sometimes the most creative people get it totally wrong!
It's more about understanding your audience than it is about being creative. Even if you don't write your own content, you still have to come up with topics that are going to really appeal to your audience.
So if you choose to hire a writer, from UpWork for example, make sure you've got a really clear brief for them. Look at forums and blog comments to see what your audience really wants to know, and give them answers in your content.
There's a lesson on figuring out what your market wants here that could help you: http://www.affilorama.com/market-research/what-does-your-market-want
Then, if you hire from Upwork, search for your niche topic + "writer" to find options.
Pick someone with a good success rate on their jobs, and read their profile to get an idea of their writing skill. If they have grammatical errors on their profile, for example, don't use them. But if they seem well-written from what you can see, give them a go.
Just start with one job, one article for example, to see if you like them before hiring them for more of your site's content.
Hope that helps. :)