21 Mar 13 10:56 pm
Email- & article marketing question
Hi all, I have a bit of a dilemma concerning my email marketing website. I am using a squeeze page on my main page to catch emails. In the emails my subscribers will receive I point them to my article pages, because I'd like to add a 'featured'/'recommended' reading part at the bottom where I write about an affiliate product that suits the article subject.
So I thought to myself, why not publish these articles to public as well and change the featured bit below the article to a squeeze page form so I can catch their emails instead of selling a product like I do to my subscribers (since SEO traffic can be considered 'cold').
Anyway, the point is, if I do publish the articles to public and get SEO traffic I will have a problem - it's kind of of stupid to, as a subscriber, come across articles already read by you on the same website, where you are likely to think I just wrote this article only to find out you're being served 'old' articles.
But then again, I wonder, what would the odds be that someone remembers an article you've written before? Especially since I plan to not index the articles served in the first two weeks in the newsletter series (so they will remember it less if they did read it before).
But I also need all of the articles indexed from a point from my website, e.g. a 'main' article page. I especially do not want this to come up, but if I tell Google to not index it it won't follow the links on that page and not index the articles it's pointing to on that page. I could write all the articles in one time-scale ofcourse before launch, index the main articles page, have pointing pages indexed, and then de-index the main articles page/delete it, but I don't think I will be able to keep up writing dozens of articles at a time, nor do I have the resources to let someone else do it. Re-writing the articles I could do.. maybe change the page images a bit as well, but that would also be time-consuming.
What is the best thing to do here? What are the odds? Does my post make any sense?
Thanks in advance for any replies.