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Why is My Bounce Rate So High (50-70%)?

tclarkent
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Joined: 17 Aug 09
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Why is My Bounce Rate So High (50-70%)?

Hi I am rather new to affiliate marketing, but I am trying a few things out right now. I was hoping someone could possibly review my site and give advice on changes they would make. I am attempting to implement my affiliate products in with a retail store that I already had. Although I am only getting around 50 visitors a day, the bounce rate just seems to be pretty high fluctuating from 50 to 70% the web address is http://www.tclarkpetsolutions.com and the page most of my adwords are landing on is "http://www.tclarkpetsolutions.com/setodogtrdog.html" Please any advice on why they are bouncing so quickly and not even making it to the affiliate site would be great. I am using the keywords from the private eye niche group as well. Thanks
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bblackwell
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Without seeing your site analytics or Adwords campaigns, it's hard to know exactly what's going on, but here are a few thoughts:

1. I wouldn't consider a bounce rate of 50-70% all that awful, really.
2. Are you doing extensive negative keyword matching in Adwords, to try to weed out people who are just browsing and aren't likely to even sign up for a mini-course? If you're using Google Analytics, look at the data on what keywords people searched to get to your site, and see if there are any you should eliminate as irrelevant or unlikely to buy anything.
3. On your Adwords landing page, I would consider trying to find ways to make the text "pop" a bit more. Right now, the main body of the article is very text-heavy and everything is the same font size and weight. Try making your sections header bold, and try to make them more like attention-grabbing headlines.

For example, instead of "What's This?" maybe try something like "Is it Really Possible to Get My Dog Under Control?" Speak to people's "pain points" and ask yourself what would really motivate them to download or buy a guide. Within seconds of landing, they should be able to see whether or not you can help them with their problem. Eye-catching titles that stand out from the rest of the text can help accomplish that. People will often scan headers and titles before reading the main text, so make sure your title text is meaningful and compelling.

Hope that helps! Best of luck.
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tclarkent
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Thank You, I really appreciate the feedback!
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tclarkent
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Changing the website now, had hosting problems for anyone who tries to look at the site. Thanks
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markling
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Bounce rate is not necessarily a bad thing if you're bouncing people off to an affiliate link - its more a problem when they just reverse out. A bounce rate of 60% is actually not that bad - you should start worrying when it gets around 80/90%.

To prevent unwanted bounces make sure your content is targeted and relevant to your keywords, the headings tie in closely to what your visitors are looking for (based on the keywords used) and your main points and/or offers are above the fold.
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jpastorizo
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tclarkent,

If you have analytics installed on your site and you're promoting clickbank accounts. You may want to look into the data you get from the reports they have. Check your analytics report in your clickbank and see your # of hops. My thinking is that if the bouce rate more or less equals the hops in your clickbank analytics report then the visitors are clicking on your hoplinks. If they have a big discrepancy then probabkly they are hitting the dreaded "back button".


Regards,
Renato
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tclarkent
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Thanks Mark and J, I am building my site all over right now because I no longer want to retail products, I rather just focus on the affiliate side of it. So I have closed down my Yahoo store and am building a website with the wonderful Wordpress that I have heard so much about. I'm torn on what the best way to go is though. I don't know if I want to blog for content or just squeeze pages or reviews, any input would be excellent! Thanks again
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pcfunlimited
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Hi,
Based on AffilioBlueprint’s principles, the job of my SEO landing page is to "speak" to my visitor's needs enough to have them click on the Call-to-Action links/ Image – that goes to the product sales page.
If I'm successful, I assume the visitor would find what they are looking for and click on my call-to-action link. However, it is my understanding that Google Analytics (GA) will count this as a BOUNCE since the visitor only views one page. GA will also count the time on page as ZERO.
Is there a better way to measure affiliate site analytics?
I hope I made sense...Please advise...Thank you!
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jpastorizo
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pcfunlimited,

When a visitor to your site clicks on a call to action or a banner that has an affiliate link (whether with redirect or not), your site has done its job. Once the visitor is on the merchant's site, it is now the job of the merchant's sales copy to convert that visitor into a buyer.

What you should do is just compare your GA data versus your Clickbank Analytics data for a date range. Just keep in mind that you probably should look at data that has been saved for at least 1 day so it can be as accurate as possible.

The way I look at the data is like this...Say I have 100 visits with 80% bounce rate as recorded by GA, then I will assume 80 clicks were to my affiliate links. I then take my Clickbank data and look at the total hoplinks. If the hoplinks count is way below the calculated bounce rate then those clicks were made on the "back button" not the affiliate links.




Regards,
Renato
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wollowra
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Hi Tc,
May I say also, your site loads very slow.
I took 25 seconds for it to load in my pc.. that is not too good for SEO purposes.
Just thought you may be able to work on that.

Regards
Troy
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pcfunlimited
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Ah...Great suggestion, jpastorizo!

Thank you!!
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zenith229
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Hello Everyone! I'm just starting my online affiliate business also. I'm promoting the Paleo diet. I just built my website,in which i,m a total novice. I would like you to take a look at my website and tell me if it needs some work and what changes i should make. Thanks! www.mypaleodiets.net
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