29 Apr 09
03 Dec 10 5:49 am
I got to review this a couple of weeks ago. Michael Campbell is an awesome marketer and someone who I pay very close attention to.
What he outlines are very good guides to follow in general. But you may get different results in different markets, the only real way to test you own Website is to build a lot of traffic and test out various layouts. But overall these generalizations work.
I still like the sidebar on the right and have found it works well for me with in conversion. I include an opt-in box or an affiliate ad right under the header and above the content. This is a sizzling hot spot as can be seen on the heatmap. This territory on your Website should not be wasted with anything that is not important or irrelevant to your site.This primary real estate needs a powerful offer to be placed their to maximize conversions.
Thanks for providing the link for this report I am sure a lot of members will get a lot out of reading this.