Joined: 13 Apr 23
26 Jun 23 12:31 pm
I think nowadays it is even more essential to focus on providing a unique experience to consumers than ever before. Having an effective website personalization strategy can result in vastly improved bounce rates. Still, different use cases point to different e-commerce
pain points that may not appear at all for some entrepreneurs. Regardless, I'd say knowing how to collect data about your target demographic and usual behavior is key. If done right, you'll be left with enough building blocks to start delivering tailored content (personalized product recommendations, personalized email campaigns, or personalized website experiences). At the same time, it's important to allow room for real-time decisions and UI changes. Being able to course-correct your approach at the right moment can make all the difference at the end of the day.