Joined: 09 Jul 06
12 Aug 13 10:23 pm
A squeeze page is kind of like a bigger version of a popover. The goal of both is the same: To get the viewer to enter their email address. (Although I guess both can be used for other reasons, but this is how you'll typically see them used.)
The squeeze page is called a "squeeze" page (I figure) because there's usually *very little else* a visitor can do on the page other than fill in their email address. Compared with other pages on your site, a squeeze page will have much less navigation and links to other places or parts of your site. The sole goal of the page is to get the email, so it doesn't provide any other "escape routes".
As 99bluedragons said, it *will* contain a compelling call to action to entice people to enter their email addresses. Often these pages will offer some kind of "special report" or bribe to get people to sign up.
A popover can appear on any page. Usually you can make them go away by clicking an X or clicking outside the box. Used well they can be very effective. We generally recommend waiting until a user has been looking at your page for a reasonable amount of time before you show the popover, otherwise their initial reaction is usually "get outta the way, I wanna see what this page is!".
Popovers can be used to get people to sign up for your newsletter, but they can also be used to promote pretty much anything else. You just need to be careful not to annoy people too much, because they *are* an interruption.