17 Mar 07 7:49 pm
Site development - Landing pages? Domains? Legal Issues?
Hello, my name is Rudolf, and I've joined Affilorama this afternoon, all the way from the Netherlands!
Although I am new to Affilorama, I am not that new to marketing or AM, I understand the principles of marketing itself, and I've been busy with AM for a while with a friend of mine. We think that with two minds we can accomplish things much easier and it really helps keep morale up. I've already got a great knowledge in website design and graphical imaging, but my experience with advertising is very poor. I've also got some questions that have been circling in my head for a while.
Ofcourse responses would be very much appreciated and some of our main reasons to sign up to Affilorama are your extensive knowledge and direct feedback through this forum.Q1: Usage of testimonials
What should I do if the affiliate does not or hardly provides any promotional information?
Is it ethical to make up my own testimonials? To be honest I find it best to make my own, since you can fill in the details at free will, for example things you want to emphasize, and adding specific keywords. I've always been wondering, Mark, do you make them up sometimes?Q2: Where do I get the date code?
I remember Mark's Affilorama sales pitch a half a year ago. I was staring at the price and reading "If you buy Affilorama before Month/Day, it'll cost you only 199,95. Tommorrow the price is going to be increased to.."I was actually wondering; is that a date code? What if it is
increased tomorrow? I decided not to buy because I am one of the few who know that such code's can be written. However, I do not know how. This date code is just one of the most ingenious sales techniques I've ever seen, it works and requires no updating. Where can I get this code?Q3: Mark's secret Landing Page formula
For a while now, we've been analysing Mark's websites. These include; Jamorama, RocketSpanish and one of Amy Waterman's sites, Save My Marriage Today. Now just to name some examples, they all start with the "Why do YOU want to have this and this..", or how about the introductory picture to the left, and the autograph at the bottom. Why does this introduction have to be above the "Who Am I" part? And why does Mark sometimes put the testimonial letters at the top of the page like in Affilorama, while in Jamoram they are compeletely left out?
I'm really curious, how do I find out why he does those things specifically? Or is he just continually experimenting himself to see what works best for each topic? Anyway, I'd like to find out more about his descion making regarding those and other elements which cover his landing pages.Q4: Mark's landing page elements
Many of Mark's elements are truly ingenious. For example this element I found on Jamorama: "I look forward to getting a letter from you, telling me about your guitar learning experience and about all the people you have impressed with your new found guitar playing skills. Even though I get an enormous amount of mail, please write to me. I'd love to hear your success story!". To what extent am I allowed to use these elements and adapt them to my own topic? Can I copy and paste, rebuild lines or change words so they fit in my own topic? To what extent am I allowed to use his structure, the order and use of elements for a landing page?Q5: Registrating domain names
Ok, example. I have a dog training landing page. Now I need a domain name. Should I registrate one or two domains, if I wanted the name "DogTrainingProgram.com" should I also go for "Dog-Training-Program.com" so that Google can seperate these keywords?Q6: Copyrighting your website
One of my main concerns is the copyrights I have. How can I copy-protect my website? Isn't it easy to just save your Jamorama website, change the hoplink code to my own and start my own Google Adwords campaign. Apart from being unethical, I could
do this. You would do all the work and I'll take all the credit. I know of a simple and cheap way of copyprotecting a website, but I'm not sure if it's rock-solid. Here's how it works:
Buy an envelope, and a CD. Burn all of your website content on this CD, and make sure you .ace (WinAce is a similar program to WinZip) it all up so you can password protect it. Put it all in the enveloppe. Include a hand-written letter with your name, details, and content of the enveloppe including written date. Seal the envelope and take it to the post office. Have the envelope sent to you through signed mail (so that you will have to sign before the mailman hands you over the envelope). The enveloppe will get a sticker with a date, and unique code. This is proof that the enveloppe has been sent at a specific date to you. Now if ever, you can give the judge the enveloppe as a proof that you created the website or its concept before the infringer did. Will this work, other any other ways of copy-protecting websites?Q7: Having a company run your Adwords campaign
I've found a company that specialises in managing Adwords campaigns, and they can set an ad up for you for 45 euros a month, for a period of at least three months, excluding bidding money. They will optimize your ad and inform you with results. Honestly, setting up your own Adwords campaign looks like it is very time and money consuming, why should I not leave it to a proffessional for this cheap? Can I trust such companies in the first place?Q8: Affilorama video lessons in .swf format
I've noticed, that the .swf can't be rewinded or fastforwarded. Adding a button bar with play/pause/stop/rew/ff is quite easy to do in flash, and it will really come in handy when you've missed something or just want to watch a part somewhere on the timeline. Some movies are very long and at the moment I have to wait 20 minutes before I can watch that part again, as I cannot directly ff directly to that specific point on the timeline.
Well, I guess that's it for now. Hopefully I haven't put you up with too much work, and I hope I have contributed something to the community bringing these questions forward.
Many thanks in advance for your time.
Greetings, - Rudolf
This account is managed by two persons; Maarten and Rudolf. You may find either of us posting individually with this account.