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Sales page review: event planning ebook

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sandra72
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Sales page review: event planning ebook

I've been doing affiliate marketing for several years both as an affiliate and as an ebook publisher. I know what I look for when looking at a potential affiliate program - from experience and with the tips here on Affilorama. But it's a bit tougher to critique your own product and sales page!

I launched a new ebook a couple weeks ago called The Ultimate Guide to Planning a 5K Run or Walk Fundraiser. It's now live on Clickbank (here's the (Broken Link) )

I would love to hear any feedback, questions or suggestions about the sales page. I just added a free chapter download opt-in. I know it needs some bonuses, but those are still in the works. Would like to get feedback from customers to see which extras are most appealing.

Here's the (Broken Link)

Thanks!
Sandra
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Last edited by sydney on 29 Jul 11 11:23 pm, edited 1 time in total.
Reason: removed broken link
 

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jpastorizo
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Hi Sandra,

I've only a few comments...
1. The page looks nice. I like the layout. The sales copy seems very short though. Have short sales copies been working well for your products? It would be interesting to know cause most product creators have longer sales copies.
2. I noticed you have a red download button. Don't you use the "Belcher" button?
3. It says"100% Risk-Free Guarantee guarantee". Isn't it redundant to have the same word on here?
4. Your 100% Satisfaction Guarantee Logo has a misspelling - "GURANTEED"

I hope this helps in some small way.



Regards,
Renato
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sandra72
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Renato,

Thanks for the suggestions and catching the typos. I can't believe that graphic - it was part of a package of graphics that I purchased and I've been using it for over a year on other sites! DOH!

The copy is shorter than what I normally have... my other ebooks are sold on this website. Only reason this one is shorter right now is laziness!

What's the "Belcher" button?

Thanks
Sandra
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jpastorizo
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Hey Sandra,

Laziness? LOL! I think your sales copy should work though because of the niche. The Belcher button is the type of button where there is a red dashed box around it. It is used by a lot of super affiliates. Here is a page on my site: http://pastorizo.com/article-writing-service.php See how the buttons are designed? The standard is "Add to Cart", instead of Purchase Now, Buy Now, Pay Now, or Download Now. I read somewhere that the Belcher button is the highest converting button. The colors, words and layout have all been tested. Im not sure if that is a fact, but that's what I will be using on an ebook I am finishing (and will put in clickbank). =)



Regards,
Renato
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sandra72
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Thanks for the link... now I know I have seen that on a lot of pages! The red dashes are really eye-catching. You're right people are now conditioned to the add to cart from all the other online stores. Will test. Thanks!
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jpastorizo
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Yes Sandra. You can just go to google images and type "Belcher Button" and you will get a lot of results! LOL
The orange color of the button, and the navy blue color of the "add to cart" etc...all those have been tested. at least that's what they say. To verify you need to test! Good luck. Let me know if it converts better.


Regards,
Renato
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markling
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Hi Sandra

Looking good, well done & nice work on the sales copy - you've incorporated a lot of the elements needed in a successful squeeze page.

A couple of suggestions I would make would be to emphasize some scarcity - you have the low price but there's no end date on that e.g. low price until xx/xx/xx ...

Also really focus on the benefits, even for your free chapter, make the headline more about the benefits they'll get from reading that book.
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sandra72
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Great ideas, thanks Mark! You're right there needs to be more benefits listed to get them to opt-in. I have heard that sometimes you need to sell 'free' as much or more so than when asking for a sale.
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