02 Jun 10 4:43 am
"do backlinks to the page the keyword is connected to beat the sites overall backlinks?"
well, it depends.. as a general rule all things being equal, yes.
However, there are so many other variables to consider when ranking that you need to take them into consideration as well.
Relevance, page strength, domain authority, link flow, contextual linking, link quality etc..
Sites don't rank, PAGES rank, which in turn gives a site authority.
A site with 1000 backlinks and some other good solid SEO factors may have a good PR which helps it rank well in the serps for related terms even though one of it's pages has zero links to it.
That page may even rank well for a word even though it is not targeted for that word because it is highly relevant to the sites other pages and niche.
Sorry if that sounds confusing, to put it simply..
Google will see a site is about socks and all the other pages are about specific socks, blue socks, red socks, green socks etc.
Now let's say there is a page on this site that mentions green socks however, the page title may not have GREEN SOCKS in it, but it may have it in the page content itself a couple of times. Well, if this site has a PR 4 and has some nice SEO going for it and 5 backlinks, then it can rank higher than a NEW site that has an article about GREEN SOCKS and has 100 backlinks and the other SEO factors suck.
Having said that, backlinks are important and I would say that your page on GREEN SOCKS should rank well because most people are not doing SEO right.
My suggestion to you is try it out.
If they have 0 links, then go after the keyword.
Make it relevant and highly targeted to what your searchers are looking for.
Just my 2 cents.
Hope that helps.
Enjoy the little things, for one day you may look back and realize
they were the big things.
-- Robert Brault