09 Aug 10 9:16 pm
Hi Janice. I hate to drag you down, but as said before there is no focus to your site. I checked on page had 5 diffrerent products, and very little reason to buy any of them. there is not enough written content to give me any reason to trust your recommendations or products. basically your site screams "I just want your Money, I dont care about you".
I am not trying to be harsh here, but that is what I see. Now, you have done a lot of work here, and some tweaking shoudl make this a profitable site, although it will take a lot of work.
1. you have categories, but you need to be more focused. each product should have its own page within each category. You need to write about a 500 word article tartgeted to people who would be interested in this product.
Write about a problem that the product will help solve, and include an add for the product. each product needs its own page. People online are generally lazy. if they have to CHOOSE a product, the normally will leave. you want to target each page to one product and show how this product helps them.
there is no SEO in place. you need to do some keyword research and include those keywords in your pages. again these keywords should target buyers not just general keywords. people looking for jewelry may just be looking for pictures of jewelry, or browsing. someone looking for Aniversary gifts may just be browsing for ideas, and not really looking to buy anything.
however, if you target "diamond neclace with overnight delivery" well, that is someone who wants something fast. (not sure of any searches for that term, I just made it up)
I would recommend watching this video on keyword research:http://www.youtube.com/watch?v=C-fEkBwdHM8
It will take a lot of work, but you can still turn this site around. If you cannot write the content yourself, then you need to consider hiring a writer. as it is, your site might accidentally make a sale eventually
also what have you done to market your site. based on your earlier post, all you are doing is twittering. that is part of your problem there. if all you are doing is spamming twitter, you are not getting good traffic anyway. instead, learn article marketing, and build links to your site. try to get your pages ranking in the search engines by choosing low competition keywords targeted to buyers. join social communities, and actually spend some time being social. build up a reputation as someone people can trust. you could probably do well witha facebook fan page, giving tips and advice on how to choose gifts. but it is about helping people solve a problem not about trying to make a sale.
people can sniff out someone that is just after their wallet. YOu have to learn why people want or feel like they need to buy the products that you are offering, and help them to realize that buying through you gives them a better deal.