Joined: 13 Feb 12
15 Jun 12 3:20 pm
Traffic Travis is right - the "Rule of thumb" is only 1 "h1" header tag per page. "H" tags create text headers. Headers are an important visual element - to break up your blocks of text into easy to scan smaller blocks.
The easiest way to spot header tags is to go into the WordPress editor's "HTML" view, where you can see all the (normally invisible) HTML "tags" which make a web page work. All the tags that look like:<h1>Some text inside a main header</h1>
...are your h1 tags. You may also have less important <h2>, <h3>, <h4> and so on tags. Just delete both the start "<h1>" and the end tag "</h1> for the h1 headers you don't want, then refresh your page.
If you're afraid of the HTML view (it's an important tool and you should learn a bit about HTML and make use of it), you can stay in the "Visual" editor view and just run your mouse over your bold text to select it, then look at the editor button called "Paragraph" to see if it says "H1" and change that back to "Paragraph" (or another header style) to delete the h1 tags..Background:
You need to realize that people don't "read" online so much as "scan". When they see large blocks of plain text, they tend to skip over them, since display screens have never been easy to read from.
When they see one of these big, gray blocks of text (and especially if it's "justified", so that extra spaces are inserted between words - making it even harder to read) people unconsciously think something like "Ugh - big ugly block of text coming up that I'm going to have to slog through - think I'll just skip it".
Headers are important to on-page SEO (Search Engine Optimization) because Google (and other search engines?) use them to try to figure out what your page is about - so those tags can give your page an extra boost in search return rankings, when your keywords are in headers. "H1" is the biggest, boldest header and therefore gets the most boost.
I believe that Google considers more than 1 h1 tag to be trying to game their system. Someone correct me if I'm wrong on that. Also, the h1 tag should contain the most important keyword for the page and more than 1 "h1" header would "dilute" the "boost" for that keyword.
Hope this helps...