19 Oct 09 6:00 pm
Comparing my landing page with the merchant's
Here is my understanding for using a landing page, you can presell the product and offer more than the actual advertiser can.
But here is my question: Advertiser ABC wants to sell product XYZ. Advertiser ABC has its own landing page. So if I am an affiliate marketer and create my own Landing page, what should go into my own landing page? My landing page will have all the bells and whistles to sell product XYZ, but eventually the call to action STILL need to redirect my landing page to the advertiser's landing page if someone wants to buy XYZ.
So we are making people click at least 2-3 times before they are presented with the final landing page to buy. Wouldn't it make sense that my landing page already allows them to buy directly.
If that is the case, don't I need to take apart the advertiser ABC's landing page and figure out what information to pass into their site/form?
I hope this is clear. Thank you.