07 Apr 15 11:17 pm
I don't believe we have any lessons in the free Affilorama lessons on creating squeeze pages as such. The free lessons don't really offer much in the way of a "do this, do that" strategy, so you would just be piecing things together.
Our AffiloJetpack product is designed to follow this model, although it also allows for people to build full-blown content sites. With AJP you get a 1-year newsletter sequence with promotions built in, 3 x ebooks you can use as bait, plus we'll set up a basic site and squeeze page for you -- although you'll probably want to customize it. And you get all that for 5 different niches.
You also get a bunch of other stuff (eg, we'll automatically upload all your emails if you use Fluttermail, we give you some content ideas if you want to create a content site, we give you some header graphics you could use, plus you get AffiloTheme included, and you get AffiloBlueprint which is useful if you decide to build a big content site) -- but the newsletter sequence and "bribe" books are the real rock stars if you just want to build a quick and simple squeeze funnel.
The main downside: We don't yet have a particular substantial training area in AffiloJetpack, since it was originally designed for people who kind of know what they're doing and just need a fast and inexpensive way to put it together. I'm currently working to fix that, but it might be a month or two before it's done.
The other main downside is the price: At $997 it's a bit intimidating, especially if you're brand new to affiliate marketing and you're not even sure if it works, or if it is something you really want to do.
For folks who have been pottering around with affiliate marketing a while, it's actually incredibly cheap (I'm currently paying a guy $50 a newsletter to make a sequence for one of my sites, whereas with AJP you get the newsletters for under $2 a pop) -- but if you're just starting out $997 a pretty big chunk of change.
If you want a complete budget beginners' way of doing things, here's what I'd do:
1) Set up your squeeze page. Use it to promote a video sales letter for an affiliate product. Tell people to enter their name and email to watch the video, and tell them why the video is going to be so amazing.
2) Make it so that when they enter their name and email they are automatically directed to the merchant sales page that contains the video. You can set this in your autoresponder.
3) Set up your autoresponder sequence with maybe 10 emails to begin with, and keep adding additional emails as you go. This means you can get started sooner and hopefully start seeing some sales to fund additional newsletter purchases.
(FYI: Those 10 emails will probably cost you between $200 - $400 to get written from scratch, if you hire someone from Elance to write them. This is why paying $997 for AffiloJetpack is actually quite cheap.)
4) Then start sending traffic to your squeeze page.
The neat thing about this is that you can try with a bunch of different affiliate products to see which one converts best for you. The downside is that it only works in niches where there are good and compelling video sales letters for affiliate products.
For bonus points: If you want people to confirm their email addresses (to give you a higher quality list) you'd make your "thanks for signing up" page be a page on your website where you tell people to confirm their email address to access the video. Then when they confirm their email address (through the email that your autoresponder will send to their inbox), they get taken to the video they've been promised on the merchant site.
IMPORTANT: With a squeeze page / paid traffic model you should ALWAYS expect to burn through a bit of cash to begin with before you hit on a combination of factors that works for you. It's all about the combination of...
1) Your squeeze page offer: Are you offering something people want? Have you sold it well enough in your squeeze page text?
2) The affiliate products you're promoting: Do people actually buy them?
3) Where your audience comes from, and how responsive they are (hint: Don't use burned out solo ad lists from people who advertise their solo ad services on solo ad directories!)
Personally I would probably expect to burn through around $1000 on traffic sources initially before I start figuring out what works. Some people get lucky (or put in the effort to find better sources initially) and start making a good profit straight away, but a lot of other people will spend a couple of hundred of dollars on Facebook ads and some cheap solo ads, and then decide to give up. Don't be that person :)
We've got one lady in AffiloJetpack who spent $400 on one of her first campaigns, and ended up making $900 back immediately. She's quite new to affiliate marketing, and keeps saying "I'm so shocked at how well it works!" (Except she says "chocked" because English isn't her first language ;)
But we also have folks spending $30 on rubbish ads and complaining that "the emails don't convert".
Basically you get out what you put in. Expect to spend money, invest in quality traffic, or invest TIME in finding quality traffic, and you'll do much better.
.... Hmm, I hope I haven't completely confused and intimidated you here :)