13 Feb 12
23 Mar 12 7:02 am
I think Yoast's SEO WordPress plugin is superior to the others (I've tried 3 of the most popular).
Your focus keyword was found in:
Article Heading: No
Page title: Yes (1)
Page URL: No
Meta description: Yes (1)
A URL is not the same as a header.
What this report means is that your keywords are not in any headings in your article. That is, you don't have "<h2>Your Mobility Scooter Reviewer</h2", "<h3>Why a Mobility Scooter Reviewer?</h3> and such "heading tags" around any lines with your keywords in them, to make those lines into subject headings.
Search engines give more weight to subject heading lines because they say a lot about the theme of your article. But you should have only 1 <h1> tag and that is automatically set to be your post title. So the headings you create in your article's body (good to have a few of them) should be <h2> "Heading 2" tags. <h3> tags are not so much rewarded, so only use those (and below) if you really need a sub-heading under a heading.
If "Mobility Scooter Reviewer" is "scattered about in the body of your article (the page content), it would show up in the list as "Content: Yes (x)", where "x" is the number of times you used it in the content. Perhaps you spelled it differently than you did in your "Focus key word" entry, or used different capitalization? Yoast's SEO tool is not going to miss words or not count them, if they are there and identical to what you put into the "Focus key word" field.
The only confusion I've had with Yoast's SEO plugin is that I often use pictures as the first item in my posts and then Yoast's "Analysis" tool complains that I should put my keywords into the "first paragraph" - but the first "paragraph" is my picture. Of course I use my keywords in the picture "Title" and "Alt" tags.
There is a tremendous amount to learn in top SEO and Website production, it takes time. Keep at it and use Google search freely whenever you don't understand something and you'll soon be an expert.
Hope that helps...