13 Feb 12
30 Apr 12 3:53 am
I don't think there's any doubt that working in a domain you're passionate about gives you a boost. For instance, it will affect the sincerity of your writing and get you through times when you'd be giving up on topics you don't feel anything for. Enthusiasm is contagious, it will shine through your content to your audience. It also helps you to really know what your audience is thinking - something which cannot be stressed too much.
There are many honest (let's just keep it simple and define that as "expressing only that which is true" and "having max respect for your audience and customers") marketers.
I expect they have more long term success, because they build trust and that leads to long-term business relationships as opposed to short-term sales in ways which compromise trust. Long term relationships are not only more enjoyable and less bother, they are also more profitable.
Of course today's consumer comes to you with a big load of cynicism (for good reason). So you must learn how to prove to them that you're honest and build their trust gradually.
The right direction? Well, one key is learning online market research skills. You must find a market niche you're passionate about - but which also meets several necessary affiliate marketing criteria (as covered by Mark Ling's tutorials here).
If you feel that most marketers are less than honest - well then that means you have less competition if you're different. Is that a bad thing?
_jim coe (honest marketer)