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Affiliate Image Left OR Right?

PremiumMember
live4therisk
Posts: 25
Joined: 07 Mar 14
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Affiliate Image Left OR Right?

What do you think is better for conversions.

Is it better to put the affiliate image on the left OR Right and have the text wrap around it.

Were there any studies done about this?
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Site Admin
aletta
Posts: 3719
Joined: 09 Jul 06
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The problem with people asking "should my image go on the left or right?" and "what colour should my button be?" and "what colour should my page background be?" is that it really depends on the context of your website.

There have been studies where they've looked at where people's eyes typically go on a page (it's roughly an F shape)

http://www.nngroup.com/articles/f-shape ... b-content/

Although there can be exceptions.
http://blog.crazyegg.com/2012/11/08/les ... g-studies/

In reality I don't think that having it on the LEFT vs on the RIGHT will make a huge difference to your earnings, unless you're getting mad volume of traffic.

You'll probably get bigger results from tweaking and testing the content of your ad (ie, trying different images, different text etc).
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PremiumMember
live4therisk
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Joined: 07 Mar 14
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Great answer. After I wrote the question it got me thinking its all about the context. So thank you.

I'd love to get to point where I can split test some of these theories.
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Site Admin
aletta
Posts: 3719
Joined: 09 Jul 06
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Yeah, that would be the ideal situation. But when you're just dealing with a small site, you'd end up waiting 6 months to get a significant result. (Or to discover that it doesn't actually make a difference, at which point you go back to the drawing board.)

One thing that I do find useful is the heatmaps feature on CrazyEgg (crazyegg.com), where you can see how far down the page people are reading, and where they're clicking. It's similar to the eye tracking thing, but a bit more rudimentary -- you're just looking at clicks, and how far people scroll.

The good thing is that it doesn't take quite as much traffic to get some sort of meaning out of it, since you're not measuring *conversions* (which are normally less than 5% of all visitors to your page). You're counting everyone, so a small site can get results pretty quickly.

You could just run it on a page with one layout, then change the layout or the ad and run it again. See if the heat blobs move or if you get increased activity.

I think you can do this in a hack jobby way with Google Analytics, although I haven't played with it in a while.
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gd2knw
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Joined: 04 Aug 14
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Hi..... I heard people tend to look from right to left when first coming to a site...... that's where the best ad sense placements would go.
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sheever
Posts: 10
Joined: 13 Aug 14
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There's no real formula that works, split testing is always the key as different websites have different content. It also depends on the viewer, if they are reading from left to right and the first thing that they see is an affiliate image, it can easily turn them off. Some users would like too see the content of the site first and don't want to be bothered by affiliate image right away.
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adam.kent
Posts: 105
Joined: 31 May 14
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There's no one right answer for this situation. However, just speaking from my own personal preference, I like having the image to the left as I tend to look to the right to start reading. If the image is on the right, then I will see it first. Now, if that's what you want, to have your reader see that image before your words, then you should go for that.
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Adam Kent - Social Media Manager at http://jarvee.com/

"The best way to predict the future is to create it." - Peter Drucker

 

This topic was started on Aug 12, 2014 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.

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