Joined: 09 Jul 06
13 Aug 14 5:24 am
Yeah, that would be the ideal situation. But when you're just dealing with a small site, you'd end up waiting 6 months to get a significant result. (Or to discover that it doesn't actually make a difference, at which point you go back to the drawing board.)
One thing that I do find useful is the heatmaps feature on CrazyEgg (crazyegg.com), where you can see how far down the page people are reading, and where they're clicking. It's similar to the eye tracking thing, but a bit more rudimentary -- you're just looking at clicks, and how far people scroll.
The good thing is that it doesn't take quite as much traffic to get some sort of meaning out of it, since you're not measuring *conversions* (which are normally less than 5% of all visitors to your page). You're counting everyone, so a small site can get results pretty quickly.
You could just run it on a page with one layout, then change the layout or the ad and run it again. See if the heat blobs move or if you get increased activity.
I think you can do this in a hack jobby way with Google Analytics, although I haven't played with it in a while.