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301 Redirects
easyrider
Posts: 248
Joined: 25 Jul 10
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19 Dec 11 1:30 am

301 Redirects

I have decided to do a 301 Redirect to target a similar, but higher traffic keyword to one of my posts. In order to do this, do I just need to:

1. create a new post with the same content as the old post
2. delete the old post
3. do the redirection command


Furthermore, do you guys recommend the redirection Wordpress plugin, or is it safer to do it yourself in the .htacess file?

Thanks for your help.
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Greg
 
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jmpruitt
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19 Dec 11 4:24 am

 if you are just changing a keyword, you don't have to do that. just go to the same post and make sure all the rest of your on page SEO is in place. reoptimize the content of the new keyword. You don't have to create a new post, or change the URL, just make sure all the rest of your on page factors are in place.
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easyrider
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19 Dec 11 3:01 pm

 Thanks James, but doesn't it help your SEO to have the exact keyword in the URL?
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Greg
 
esolutions
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19 Dec 11 6:36 pm

 Hi,

Sure it helps, but it's just one of several factors, so in this case, especially since it's a closely related keyword, you would be well advised to keep the URL and focus everything else on the "better" keyword.
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easyrider
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Joined: 25 Jul 10
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20 Dec 11 12:53 am

 The keyword I was targetting had 1,300 exact matches, while the new one has 14,800 and it doesn't look that much more competitive either.

What I discovered was that if you have a certain option selected in the Platinum SEO plugin, you can just change the permalink and it automatically does a 301 redirect. This is a very elegant solution.
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Greg
 
cecille.l
Posts: 6369
Joined: 25 Feb 11
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20 Dec 11 5:29 am
I have decided to do a 301 Redirect to target a similar, but higher traffic keyword to one of my posts. In order to do this, do I just need to:

1. create a new post with the same content as the old post
2. delete the old post
3. do the redirection command


Furthermore, do you guys recommend the redirection Wordpress plugin, or is it safer to do it yourself in the .htacess file?

Thanks for your help.


You don't have to create a new page altogether. You can re-write the article and optimize it for the new keyword.

As for the redirection, there are Wordpress SEO plugins that includes 301 redirects. This is much better than having to do alter the .htaccess file.

Hope that helps. Have a good day!
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Cecille

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burkhardt5
Posts: 216
Joined: 26 Jun 09
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25 Dec 11 6:33 pm

 Hello all.

Since we are on the subject of 301 redirects, which type of redirect should be used for a simple redirect?
I am looking to silo my site in wordpress and have found many types of redirects.

ColdFusion Redirect
<.cfheader statuscode="301" statustext="Moved permanently">
<.cfheader name="Location" value="http://www.new-url.com">


PHP Redirect
<?
Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: http://www.new-url.com" );
?>


ASP Redirect
<%@ Language=VBScript %>
<%
Response.Status="301 Moved Permanently"
Response.AddHeader "Location","http://www.new-url.com/"
%>


ASP .NET Redirect
<script runat="server">
private void Page_Load(object sender, System.EventArgs e)
{
Response.Status = "301 Moved Permanently";
Response.AddHeader("Location","http://www.new-url.com");

See more here: http://www.webconfs.com/how-to-redirect-a-webpage.php

Which way will work best to retain links and PR?

Also I found several wordpress plug-ins that say that they will do redirects, which one should we be using?

Thanks
Never Give Up!!!
Paul
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Paul J. Burkhardt
 
cecille.l
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27 Dec 11 9:47 am

 Hi Paul,

I think a PHP redirect is the easiest way. If you are using Wordpress, there are SEO plugins that include 301 redirects like the Platinum SEO plugin so you might want to use that instead.

Hope that helps. Happy Holidays!
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Cecille

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burkhardt5
Posts: 216
Joined: 26 Jun 09
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29 Dec 11 2:15 pm

 Hello again

I installed the Platinum SEO plug-in which claims to do the 301 redirect automatically but when I did it my PR went away for the child page so I don't think it worked. Do I have to deactivate the all in one plug-in or reconfigure something to make it work?

Thanks & Never Give Up!!!
Paul
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Paul J. Burkhardt
 
cecille.l
Posts: 6369
Joined: 25 Feb 11
Trust:
30 Dec 11 5:39 am

 Hi Paul,

I'm sorry to hear that. You need to install the redirects on the "parent" site or the old domain so that your pages there will be redirected to the "child" or new domain pages.

Hope that helps. Happy Holidays!
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Cecille

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