09 Apr 14 8:43 am
abdsalam18 wrote:My website had recently being visited from people from this Yandex.ru . I've read about it briefly and it says this search engine is originated from Russia. I'm quite surprised because I've never heard about Yandex. Have anyone encountered before? Is it a good sign for our websites to show results at other search engines instead of Google, Yahoo and Bing?
Every time an Internet user visits a page on a site, advertisers are starting to fight for it , to show him exactly your banner . System helps determine the winner of Real Time Bidding. Until now, each of the two largest Internet search engine , it had its own : the " Yandex " - AWAPS, from Google - DoubleClick. Now companies will find each other access to their resources .
Agreement " Yandex " and Google only applies to media advertising and does not apply to context . Technical integration of systems will take several months , the company explained .
Advantage of Real Time Bidding (RTB) that the advertiser buys shows only target audience. The system works as an online auction: sellers using special systems in real time information on sex, age and location of a website visitor - client and begin to bargain for the right to show him his banner. Everything happens in a split second .
The team representative "DoubleClick (Google) Russia " said that , under the terms of the agreement, all advertisers using the platform DoubleClick, will have access to the Russian audience , which previously they could not work out what is important for international customers Google.
" Yandex " has been registered in the Netherlands , while its subsidiary is subject to Russian law.