Joined: 13 Feb 12
07 Apr 12 4:07 pm
I agree with Cecille that you should use a good SEO product to see what problems might exist on your pages. Perhaps in optimizing the home page something was done that Google sees as "over-optimised" or such? And an SEO program might let you determine why your "about" page ranks so well, so that you could do the same for your other pages?
I do like Traffic Travis for SEO research.
This brings up the question about "Home" page Vs "Sales" page (or "Landing" page).My opinion:
An optimized sales page should do just one thing - present an offer and help persuade the visitor to take action. Anything more makes it less effective as a sales tool. Maybe it does 2 things at most, a product offer and also a mail list signup.
And typically you don't want a lot of links on a sales page leading people away from your sales process - so limited navigation is common.
A home page has an entirely different job - to greet the visitor, orient them, let them know what your site is about and present full navigation and search tools.
If that's how your site is done, then (obviously) the sales/landing page should rank highest and have the most backlinks.