17 Jun 06
30 Nov 06 6:09 am
Here are my thoughts on this..... especially regarding new reports being released.
Everything that is being said is important, however, not one can be done without the other. You will rank well for search terms with only 10 competing sites if you do good on page optimization. However, you will never rank #1 for anti virus software just by having a nicely organized site on anti virus software. Will not happen.
Links have been an integral part of the web since it was formed. In fact, the web is nothing but links. Links is what made the web and will continue to drive the web. So I go against what Charles Heffin has to say about just making an organized site and ranking well for high search terms. His advice is solid though and you should organize your site into proper slios and categories. If it came down to two websites with the same number of links from the same PR sites yet one site was organized over the other, the organized site would win.
After you have done this, you need to focus on targeted backlinks with the keyword choice that you want as the anchor text. Get high PR links and submit to directories. These are just general guidelines that must be adhered to if you plan to rank well.
Also, just because a site has 30,000 links pointing to it does not mean you cannot outrank it. Numbers don't count (although they help), quality does.
A link from a page that has a pagerank of 6 is worth the same as 68 links from pagerank 3 sites. (generally speaking, this varies)
1 PR6 link = 68 PR3 links
ALSO........ most of those links may have the same IP, which causes each one to be decreased in value since it is coming from the same C class. C class is a way of categorizing the IP address of a URL.