maryt wrote:Google prefers quality backlinks, particularly backlinks that result from intentional queries.
Also, you have to remember that linked keywords do not matter much if they are not valuable to the searcher. You need to search and group your keywords based on "intent" as well. You may check out how to find keywords with intent in this post here.
You also need to plan your content (content that you publish to your website and to other sites) and be able to post articles that answer all the searcher's questions and at the same time be able to go beyond that. In short, you need to produce quality articles that make each visit worthwhile for the searcher in a sense that they do not need to go to Google or to any similar websites to find what they are looking for.
All these help make your link valuable to Google. These are the kinds of links that you should build to your website.
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