Joined: 18 Mar 20
28 Jun 22 4:16 pm
It's a common notion for various methods of advertising distribution, characterized by distribution in a progression close to geometric, where the main distributor of information is the recipients of information, by forming content that can attract new recipients of information through a bright, creative, unusual idea or using a natural or confidential message.
The basic principle of viral marketing is that a person receiving an informational message should be sure that it comes from a person who isn't interested, for example, from a friend or an unfamiliar, but not affiliated with an advertising campaign.
For example, a person will readily listen to positive reviews about a product for a "human being" and, most likely, will buy this product. And vice versa: after seeing the commercial of this product, he will ignore it, because it is widely believed that advertising exagerrates the quality of the product.