Joined: 09 Jul 06
27 May 15 8:12 pm
Your bounce rate is an indication of how many people visit your page and then leave again without visiting any other pages on your site.
75% is reasonably high (although I've seen higher!), but a high bounce rate isn't necessarily bad. It could mean that people are simply getting the answer they were looking for, and they don't need to browse additional pages on your site.
(Eg, if you were looking for the definition of a word, and you arrived at a page that gave you a good definition. Great! That's your question answered. You're not going to go clicking around the rest of the site looking at other words... you're going to bounce out of there.)
What Google is more likely to look at is whether people who "bounce" from your site keep looking through the search results for more answers, or if they stop their search after visiting your page. This lets Google know if your site is answering the question.
(Unfortunately there's not much way for us to see if people are doing this.)
If you want to decrease your bounce rate, you need to give people compelling reasons to visit other pages on your site. You can promote other articles, have a good and clear navigation system, make sure your articles are so good that people want to read more, and generally give people the impression that "hey there's a lot of really cool content here".
But just keep in mind that a bounce rate doesn't necessarily mean anything in itself.