Joined: 19 Aug 22
18 Jan 23 6:09 am
SEO, or Search Engine Optimization, is a subset of digital marketing that focuses on improving a website's visibility and search engine rankings in organic (non-paid) search results. The goal of SEO is to increase the quantity and quality of traffic to a website by making it more easily discoverable by search engines like Google, Bing and Yahoo.
SEO is achieved through a combination of on-page and off-page optimization techniques. On-page optimization includes things like keyword research, meta tags, header tags, and content optimization. Off-page optimization includes things like link building, social media promotion, and local SEO.
SEO is an ongoing process as search engines are constantly updating their algorithms, and new websites and pages are being added to the internet every day. It is important to have a well-crafted SEO strategy in place and regularly monitor and optimize your website to stay ahead of the competition.
In summary, SEO is the practice of optimizing a website to rank higher in search engine results, by making the website more attractive to search engines, so that they can show the website to people searching for the products or services offered by the website.