Joined: 15 Nov 22
22 Mar 23 11:18 am
In digital marketing, understanding search intent is crucial because it helps marketers tailor their content and marketing strategies to meet the needs and goals of their target audience. There are different types to consider:Informational intent
: When you're looking for information or answers to your questions, like "how to lose weight fast".Navigational intent
: When you're looking for a specific website or webpage, for example, "Facebook login page".Transactional intent
: When you're looking to make a purchase or engage in a specific action, such as "buy iPhone 13" or "book a flight to London".Commercial intent
: When you're looking to research or compare products or services, like "best hotels in New York City" or "top-rated laptops under $1500".
Knowing about this makes the keyword research a lot easier, I absolutely agree.