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What is search intent?

kasandz
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Joined: 02 Jan 23
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What is search intent?

Search intent is a critical tool for understanding your audience’s needs.

Knowing what they’re typing in search engines (keyword intent) like Google can help you create content based on that query.

Without understanding your audience’s needs, it can be challenging to create content that appeals to them and drives them further down the funnel.

With search intent data, you can understand what potential customers are typing into Google and create content around those topics.

This will enable you to better help them solve their problems and create the right messages for them at the right time.
Search intent is a searcher’s intention when they type in a query. There are four different types of search intent which we will explain later on.

For instance, let’s see what comes up in Google’s search engine results pages (SERPs) when we type in the keyword ‘how to create a Shopify store’ into Google.

The first four results are all from YouTube, which tells us that the preferred way to consume content for this topic is through video.

Source: https://kasandz.com/what-is-search-intent/
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soleseriouss
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people need to understand the search intent, it really helps to do Keyword research!
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marieburdon12
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People must comprehend the purpose of their searches, and doing keyword research is quite helpful.
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geraldwasap32
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In digital marketing, understanding search intent is crucial because it helps marketers tailor their content and marketing strategies to meet the needs and goals of their target audience. There are different types to consider:

Informational intent: When you're looking for information or answers to your questions, like "how to lose weight fast".

Navigational intent: When you're looking for a specific website or webpage, for example, "Facebook login page".

Transactional intent: When you're looking to make a purchase or engage in a specific action, such as "buy iPhone 13" or "book a flight to London".

Commercial intent: When you're looking to research or compare products or services, like "best hotels in New York City" or "top-rated laptops under $1500".

Knowing about this makes the keyword research a lot easier, I absolutely agree.
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smartscraper
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soleseriouss wrote:people need to understand the search intent, it really helps to do Keyword research!

agree
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This topic was started on Jan 26, 2023 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.