02 Jul 17
24 Jul 17 1:15 am
Schema can help sites to provide relevance, but you need to understand the types first. There are a number of types for specific purposes i.e Local Business, Product, Brand, Organisation etc.
You need to ensure you add the correct schema for the type of page. There are specific item types within each categories.
It's important when schema is added that no errors exist.
To test site schema you can use Googles testing tool:https://search.google.com/structured-data/testing-tool
To build schema you can use many free tools ie: https://hallanalysis.com/json-ld-generator/
I would recommend not adding schema to your site until you understand it in detail. It's a whole other beast. We use it on all our local client sites and some product sites currently. It can be highly beneficial for aggregate ratings to have the star ratings show up in the search results.