carolinemurphy
				Posts: 105
Joined: 10 Jun 15
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			30 Jul 18 6:48 am
			
			Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by hitting the back button