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What Is Keyword Density ?

david47
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Joined: 06 Aug 13
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What Is Keyword Density ?

What does Keyword Density mean?
How do you arrive to the number/percent figures?
How do I know that I have a good keyword based on the Keyword Density?
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burkhardt5
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Hello David

Keyword Density is simply the percentage of how often the keyword is used in a article on a page based on how many words are used on that page.

In other words if your keyword is money and it is used 1 time in a 100 word article then the keyword density is 1%. If you use it 2 times then the density is 2%. 5 times in a 500 word article would also be 1%.

The keyword density has nothing to do with if the keyword is good or bad. That is based on how often the word(s) are used to search for any given niche.

"Weight loss" may be a great keyword phrase but would be extremely competitive where as "very simple weight loss" may be much less competitive but still a good keyword phrase. A keyword phrase such as "very slow weight loss" would be considered a poor keyword phrase because it is negative and generally would not be searched for.
Traffic travis has a keyword density tool you can use.

Hope that helps.
Never Give Up!!!
Paul
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Paul J. Burkhardt
 
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cecille.l
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Paul is right. The keyword density is just a general rule of thumb. It's something to guide you as you write your article. It helps ensure that your article is no stuffed with too much of your target keywords which can affect your article's quality.

Keyword density does not dictate whether a keyword is good or bad. You need to do proper keyword research and look at factors like buyer intent and monthly search figures.

Hope that helps. Have a good day!
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Cecille


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mbeelow
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Totally agree with Paul Cecille.

Only comprehensive keyword research will help you in determining whether a keyword is good or bad. You need to analyze the keyword you are going to optimize your website for and decide:

- which keywords will be the best choice for your site niche,
- whether or not these keywords will bring the desired amount of traffic;
- how hard it will be to compete for these words.

There are lots of free and paid tools that can help you determine keywords SEO value. The ones that I find useful are WordTracker, WebMeUp, Google Keyword Planner, and SEM Rush.

Hope it will help you.
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burkhardt5
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I would not worry too much about keyword density as it is NOT a big factor like it used to be. Just be sure to use your well researched keyword phrase in your title, description and H1 tags. Google just launched its new algorithm about a month ago called Hummingbird and from what I can tell it has little interest in keyword density.

Hummingbird seems to be far too advanced to bother with keyword density. It appears to be trying to understand any given webpage as a whole rather than just certain factors like keyword density.

I suggest that everyone take a look at this article about the new Hummingbird algorithm, check it out here. http://www.webpronews.com/hummingbird-is-googles-biggest-algorithm-change-in-12-years-2013-09

Never Give Up!!!!
Paul
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Paul J. Burkhardt
 
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cecille.l
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Hi Paul,

Thanks for sharing!

Hummingbird speeds up the search process. I quote from the article you referred to:



Keywords are still important of course, but this time, keywords and its synonyms and variations are ALL important. Keyword density requires you only use your keyword a certain number of times in the article. This is where keyword synonyms and variations come in to play. You would be using them more within the article, thus increasing the relevance of your article to its target keyword. The more relevant your article is to your target keyword, the higher the chance to rank for it, particularly with the hummingbird algo in place.

My two cents. Have a good day!
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Cecille


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giov19877
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Completely agree to all the people commented here. I just add, that it's more useful to put keywords in metatag, title ecc ecc, than in the text.
And Make sure your text is easy to read.
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