30 Jun 18 5:30 am
The KEI formula is and the indication of the most effective keyword which you can use to optimize your web pages for. The KEI formula has been invented by SEO expert Sumantra Roy. The KEI score can be calculated in different ways and therefore needs to be interpreted in different ways. Many people calculate the KEI score by dividing the number of local monthly searches * 2 with the number of competing pages in the targeted search engine but this is a very shallow point of view on how to calculate the KEI score because the number of competing pages does not actually say how many competitors you have in Google.