16 Apr 12
30 Jun 15 10:48 pm
Googlebot optimization is different from SEO.
SEO's work is to 'optimize' the website for search engines
Googlebot optimization is to 'optimize' the website for Googlebot, or also known as spiders for easy crawling
If you are doing SEO to make your website search-engine friendly; you are doing Googlebot optimization to make your website Google crawl-friendly.
This article here explains further the difference between the two terms and how you can optimize your website for Googlebot: https://blog.kissmetrics.com/googlebot-optimization/