Joined: 07 Aug 20
25 Aug 21 10:31 am
Backlinks are especially for SEO purposes, whereas content is for your users.
Users use content to interact with your site, drive ad impressions, buy your items, and fill out lead forms. There's no need for a website to be sourcing you if you don't have any content (i.e., giving you a backlink).
In my experience, both of them are beneficial, I write content and get backlinks from Kallisto.