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What is Black Hat SEO?

milandaiou1
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What is Black Hat SEO?

"Black Hat" search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:

breaks search engine rules and regulations
creates a poor user experience directly because of the SEO techniques utilized on the Web site
unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
A lot of what is known as black hat SEO actually used to be legitimate, but a few people went a bit overboard and now these techniques are frowned upon by the general SEO community at large. These practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. This sort of SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that.

Techniques To Avoid

Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with this article titled Learn Where And How To Put Keywords In Your Site Pages.
Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
Doorway Pages: A doorway page is basically a "fake" page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher. Read more about doorway pages.

Unethical, shady, or just over the line SEO is tempting; after all, these tricks actually do work, temporarily. They do end up getting sites higher search rankings; that is, until these same sites get banned for using unethical practices. It's just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like it might not be in the guidelines that search engines set out for webmasters.

Article reprinted from:http://websearch.about.com/od/seononos/a/spamseo.htm
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hcfgrizzly
Posts: 106
Joined: 07 Dec 15
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milandaiou1 wrote:"Black Hat" search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:

breaks search engine rules and regulations
creates a poor user experience directly because of the SEO techniques utilized on the Web site
unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
A lot of what is known as black hat SEO actually used to be legitimate, but a few people went a bit overboard and now these techniques are frowned upon by the general SEO community at large. These practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. This sort of SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that.

Techniques To Avoid

Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with this article titled Learn Where And How To Put Keywords In Your Site Pages.
Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
Doorway Pages: A doorway page is basically a "fake" page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher. Read more about doorway pages.

Unethical, shady, or just over the line SEO is tempting; after all, these tricks actually do work, temporarily. They do end up getting sites higher search rankings; that is, until these same sites get banned for using unethical practices. It's just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like it might not be in the guidelines that search engines set out for webmasters.

Article reprinted from:http://websearch.about.com/od/seononos/a/spamseo.htm


Considering all of the argument you presented, why do you think some people deliberately resort to Black Hate SEO methods?
Do you think there are scenarios where these methods work?
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maryt
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Given all of the Google algorithm updates, black hat SEO is not your best option to stay longer in SERPs. Why settle for black hat techniques when it will only give you a temporary ranking? Why do you want to do black hat SEO when it has a higher risk of giving you penalty? The point is, there are a lot of white hat alternatives. The techniques in white hat may be more challenging to do but it will give you long term results without the risk of getting a penalty.
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altattribute
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And the Pagerank is no more from 2016. Google made a right decision.
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hcfgrizzly
Posts: 106
Joined: 07 Dec 15
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altattribute wrote:And the Pagerank is no more from 2016. Google made a right decision.


A little correction to your statement:
Indeed, PageRank was dropped, but not from 2016, but from 2013, and it wasn`t really dropped. Google just stopped updating it for the public, but they still use it as a ranking signal.
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rankwatch
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Black hat SEO is defined as the practices that are used to raise a website's search engine results page in an unethical manner. There are lots of black hat techniques that are used by webmasters in order to get higher rankings –

1)Keyword stuffing
2)Doorway Pages
3)Hidden content

By using Black hat SEO techniques, you can be penalized or banned by search engines.
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hcfgrizzly
Posts: 106
Joined: 07 Dec 15
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watchrankforum wrote:Black hat SEO is defined as the practices that are used to raise a website's search engine results page in an unethical manner. There are lots of black hat techniques that are used by webmasters in order to get higher rankings –

1)Keyword stuffing
2)Doorway Pages
3)Hidden content

By using Black hat SEO techniques, you can be penalized or banned by search engines.


Did you at least read the OP, or just the thread title?
Spammers are getting less and less imaginative...
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monika.bb
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I think a post about black hat SEO should not appear on this forum at all. We are here to learn good things only to achieve success. Such a post is useless.
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addisoncave
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black hat SEO are those who use wrong techniques for the web promotion and the result of this is they get banned by search engines
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magentoocodewire2015
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Black hat SEO is the search engine optimization technique where you have to make use of aggressive SEO strategy, technique and tactics that only focus on search engine not focus on audience needs. Simply black hat SEO is like not to follow SEO guidelines.
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aquibsk123
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In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
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sofyjohnson18
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In SEO, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
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smartsocialbrandssb
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Black hat SEO methods can get your site banned from Google, and you may not know you're doing it.

Black hat seo refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Always,follow white hat link building services to improve your business online and visit this link http://www.smartsocialbrand.com/ for more details.
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This topic was started on Mar 07, 2016 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.