10 May 18 7:17 pm
I believe high quality backlinks from authority sites that are niche relevant remain the ultimate in SEO, and more importnat in 2018.
The strategies and techniques I employ with clients is submitting articles and guest posts to editors and site owners after reaching out to them and asking to place a link. Alternatively, I work closely with writers who work for high authority sites in order to submit high value content that is valuable to the site readers with all backlinks placed contextually and with relevance.
The second strategy that is becoming increasingly important is "linkbait" articles. This is essentially producing/publishing high value content on your own site that is designed to catch the attention of bloggers and big brand sites, like BBC or CNN, who then link to your post for it's inherent value/viral content.
For this second strategy, you often need to utilise social media to spread your blog posts and have it go viral and get linked across the internet.
But both these strategies essentially boils down to providing valuable content.