02 Dec 11 6:09 pm
1 sale per 4000 visitors SUCKS! I would have been trying to increase conversions back then....
ok, sorry for the rant, but you have to work if you want to succeed.
IF you have the AB course, I recommend going back to the Week 9 videos, where Mark covers conversions, and tracking. it is the one area 90% of the people I see online fail. Honestly if you aren't tracking what works and TESTING new things to improve your numbers, You probably won't stay in business long.
So, first off, congrats on the sales and traffic you do have. in order to improve it, here are some split test suggestions:
First of all, look at the keywords you are targeting. Are you getting traffic from Buyer intent keywords? the bigger the crisis, the more willing to buy they are by the time they get to your site. This is where product reviews, high cisis keywords, and "the best xyz guides" type keywords are really helpful. they are high buyer intent and generally convert at a really high rate to sales with a decent review, and some good compelling calls to action.
Next look at the content on your pages. is it in depth? is it engaging people? do people feel as if you know what you are talking about, or is it just rehashed PLR crap that they have already seen on 1000 other websites?
Quality of your content will determine your conversions. if your content is weak or thin like most Affiliate sites ( trust me, most affiliates THINK they have great content, and they DON'T), you will get lower conversions than if you have really engaging and helpful content on your site.
Remember, quality isn't just about how well your articles are technically written ( ie.. spelling, and grammar error free) but also how you say what is in your articles. if you can engage people, and make them laugh, or tell them a story that they can relate to, you will get better responses, and your click rate will improve.
For example, in my dog training site, I did an article on how to Stop a Dog From Chewing, instead of just a plain and boring article on dog chewing, I took a spin with the words. There is a brand of Women's shoes called Jimmy Choos. You ladies have probably heard of them, even if you can't afford them (who pays $900 for a pair of shoes anyway?).
Anyway, took the spin and wrote the article on How to Stop Your Dog From CHewing Your Jimmy Chew Shoes I had fun with it and got the point across that I wanted to make. it was entertaining and people seem to react well to it. get a pretty high click rate on that one article, and the more clicks, the better chances you will get a sale.
Look at the sales page. is there something in the sales page targeting the exact same problem very early on? you might check to see if the merchant has problem or keyword specific landing pages. For example, several of marks products have multiple landing pages targeting specific problems, gender, and other factors that could make the sales page more relevant, and will improve conversions.
try a different banner/image.
Look at how relevant the product is to the keywords people are looking for. Look at your Call to action. is it compelling? does it tie the keyword to the product? remember, gettting a click to the merchant isn't enough. they need to be presold on the product by the time they get there.
This means, they need to know why and how this product will help them solve their problem when they get to the merchant site.
move your link placements.
Redo your color scheme ( its odd, but sometimes a simple color change will change your conversions...)
if you still want some help, or want a neutral opinion on how your site looks, pm me your URL, and i will take a look at it for you, and see if we can help you improve your conversions.
Your Focus Determines Your Reality