14 Dec 11 10:34 am
What happens to links if you change the URL?
I've got a question about backlinks and URLs.
Suppose I create a page with the URL: 'http://www.mysite.com/first-post'
Now suppose I build links to that page (and others link to it as well). All these links have 'http://www.mysite.com/first-post' as the "target URL"
Now suppose that I decide to change
the URL of that post (because I've come up with a better, more expressive URL, let's say)What happens to all the backlinks?
Their target URL was the initial
URL I created.
Do all of these backlinks lose their force?
Does my page cease to benefit from these backlinks (now that the URL is changed)?
And does that mean I can expect my page to slide down the rankings (since it's no longer propped up by the backlinks)?
I'd love to hear from anyone who knows this area well (Affilorama staff, experienced SEOs, anyone who knows this stuff!)
Thanks for your help. Hopefully this question will be of interest/use to other webmasters as well,