13 Nov 16 2:45 am
Since the other members covered the on page / off page issue pretty well, I would like to answer your other question
What is a static page? It differs from a blog page which displays updating posts automatically. A static page provides static contents that will not change often. It’s important to understand all the differences between posts and static pages so you know when to use each.
Decicding which type of front page to use on your site:
General rule of thumb:
If your site is a blog, put the latest posts on the front page.
If there is no bloge, choose and build a static page.
The benefits of a static page:
You can optimize static content to communicate well with search engines, so it's easy for customers to find you.
You can make it very clear what your website is about, to human visitors and to search engines.
You can have a strong call to action without having it look like an ad on a website.
A static page can easily look strong and authoritative.