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What do you do after you've added new content?

bigarsenalbear
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Joined: 08 May 11
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What do you do after you've added new content?

Hi everyone,

I'm being told (and reading) that if you're not where you want to be in the search engines, you should keep adding content (as well as building links).

But what do you do after you've added some new content?

I'm assuming you need to get your site "crawled" again (do we say that the new content needs to be "indexed"? I'm struggling with the terminology).

If I update my wordpress blog by adding a new post, how do I get Google to notice it ("index it," "crawl it" or whatever)?

Do I "ping" my blog? Do I create an RSS feed? Do I link back to my blog from a site with high PR?

Best

Adam
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mark schaaf
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Hi because in my case when I add content I am normally adding a new site page, After I am finished adding the page and do all the SEO background stuff for the page I will update my site so the new page shows up after that I will use one of the free ping tools out there and have my site pinged. once in a while I will re wright a big section on a page and will do the same. But I think the fastest way to get the new stuff indexed is to ping the site.
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Mark
 
bigarsenalbear
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Thanks for sharing that Mark. Yes, I thought pinging the site was one way of doing it. Perhaps that's all you need to do...
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newstart
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Yes, you should have your site pinged. If you are using WordPress as your blog platform the pinging may be performed automatically by the software.

There are additionally actions that should also be performed. These two actions are just the basics that should be taken to get your page or post recognized. It is a good idea to send out a Tweet about your new post or page. Also use Facebook to alert your followers. These two actions will not only alert Google, Bing and Yahoo it may create a little traffic to your site from your list of followers. There are many other steps that can be performed that will get your article discovered as well as build backlinks to your new page.

There are several programs on Affilorama you may want to check out on SEO as well as social web2.0 marketing. Also Matt Carter has an excellent program called BluePrint Backlinking that you may find helpful.
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bigarsenalbear
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Thank you newstart (Margene, I believe). Extremely helpful as ever. Good point about using twitter too!
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michellerana
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Sitemaps help search engines index more of your site's content and find new content faster. They use the information on your sitemap to create a more comprehensive experience for your visitors.

You could use the Google XML Sitemap plugin if you have a WordPress site. It pings (notifies) Google if you have new content. It gives Google information on the new posts that have been created on the site after the search engine spider left the site last time, and the importance of each page. It will give you control of how search engines find and see your website, and present them with a map of all the pages in your site.
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Michelle
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bigarsenalbear
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Thanks Michelle - very useful tip. I do use that sitemap plugin.

Once it's been installed and set-up do I have to do anything each time I post a new post or page?
Or does the sitemap plugin just automatically ping Google?
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michellerana
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The Google XML sitemap plugin automatically notifies all major search engines every time you post a new content. :)
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Michelle
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bigarsenalbear
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Thanks Michelle - that's good to know!
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jmpruitt
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Also, be careful of pinging. Wordpress already pings every time you add new content, and they will actually blacklist you if you are pinging them too often, then they will ignore all pings from your URL.

really, if you just post new content and start building quality links from good sites, they will index your new content quickly. Often, my new pages are indexed within minutes, without doing ANYTHING other than posting content and start building links.
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Your Focus Determines Your Reality
 
bigarsenalbear
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Thanks for sharing that tip James. I actually saw it in action. I updated my site, went to pingomatic to ping it, but got a message saying site had already been pinged and probably by wordpress itself (i.e. exactly what you said).

Anyway, I appreciate your help! Hope things are going well for you,

Adam
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digiblue
Posts: 309
Joined: 29 Apr 09
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Here is what I do after I add a new blog post:

1. I submit it to ping.fm - This is a free service that will allow you to update a variety of services and allow you to get links back to your post.

2. I set up three Synnd campaigns - This is a paid tool but I absolutely love it. Basically I will use it to set up a twitter campaign with around 10 - 50 buzzes, then a bookmarking account with 100 - 200 buzzes, and then a Facebook Like campaign with 10 - 50 buzzes.

If you want a couple of fee bookmarking alternatives you could use:

http://socialadr.com/

http://www.imautomator.com/

3. I will link then link to my post internally via older posts. I will go back and add anchor text links to my new post.

This is the system that I follow. It gets the post indexed super fast and kick starts the authority building process, while getting social proof.

Note: I completely remove the ping list. Building backlinks is far more powerful way for Google to find your Website than from the ping services.

Hope that helps,

Alex
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bigarsenalbear
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Thanks for sharing your system Alex - much appreciated!
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rox
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I wouldn't recommend pinging a new post to get it indexed. Getting content indexed by google is very easy. Just create a link from one of the social media sites like twitter, facebook, digg, etc. These sites are frequented by the google spider and naturally a link there will get your site/pages found. After that, it really depends on what promotion strategy you work on. If you want to get social traffic, then you may want to share it on social sites and get some buzz going.. if SEO is your primary strategy, then you start building keyword rich backlinks to your new content.
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rose1
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I am using free ping services. But I have one doubt. How can I check my URL pinged in those sites. Is there any way to check?
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michellerana
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Ping.fm has a WordPress management screen which shows ping status updates.
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Michelle
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Want a step-by-step training program in affiliate marketing? Affiloblueprint is a "hand-holding" course that will will show you how to build a site, drive traffic to it, and monetize it.

Go to this link to start building your profitable affiliate sites now!
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essexboyracer
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I agree with James - get posting new content and concentrate on that. I have spent the last few years posting 2-4 new blog posts a week on one site. It has got to a stage where google will index the page - as James says - in minutes.

The posts aren't particularly long, indeed some are only a title, strapline (intro sentence) and a paragraph and they are not really original, just as close to fresh and relevant as I can manage (read: rewriting). The process of posting takes about 1 - 2 hours a week.
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This topic was started on Oct 20, 2011 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.