Joined: 13 Jun 06
16 Oct 07 9:17 pm
PPC is great if:
a) You have the money to fund it (and for the period of time it's going to take to tweak the campaign so that it starts to make money... this can cost quite a bit initially!)
b) You know what you're doing. This means that you know how to analyze your campaign thoroughly to see what's working, what isn't, where the money is coming from, where it's being lost. You also need to understand what can be done to lower your bid prices, how to find profitable keywords, what things you can tweak on your site to increase your conversions... there's lots to know.
A solid grounding in SEO, and experience having created a couple of SEO sites will definitely help you with your PPC. You'll feel much better about experimenting with your site, tweaking things and trying new tactics when you're not actually paying for your traffic.
If you think you're up to it, make sure you've watched all the lessons in Affilorama on PPC (particularly finding profitable keywords) and make sure you check out the interview we did with Gauher Chaudhry, since a very large part of that is about PPC.
All the best,