15 Mar 07
23 Apr 07 10:36 pm
Silo Structures and SEO
I'm aware of the need not to get too hung up on all the finer mechanics of SEO.
However I do have a concern with regards the cluster of Greek themed sites I am looking to put up and I'd like to 'chart my passage' before I start putting up sites/blogs. A strong message that seems to be getting through is not to have too many outwards links as these can result in your PR being spread between your site and the other sites you are linking to (in other words being 'watered down'). The structure I am considering below would spread these links out over several sites rather than have then emanating from one, and also will result in more targeted marketing.
I am thinking about setting things up using the 'Silo Structure' as a model. with directly related terms covered, as well as semantically related niches.
As an example, having a landing page portal under a broad category Super Silo Structure such as 'Greek Travel', with Silos on the next level down for semantically related categories such as 'Greek Train Travel', 'Greek Island Cruising', 'Greek Ferry Boat Services', 'Greek Package Holidays' etc. Within these categories a number of niche sites could be created, eg under 'Greek Package Holidays' - sites for; those on a budget, those interested in archaeological sites, those wanting to learn 'Greek Cooking' etc.
The Silos would not be cross linked but would all be linked back to the 'main' landing page portal thus letting visitors and the SEs follow the information flow in a normal way.
The niche sites within each Silo would link back to the Silo's own landing page, there would be relevant keyword content and deep internal linking and cross linking. I would also be looking at planning out how to get as many inwards links to the sites/blogs as possible.
Hopefully all not too confusing!
I thought of tackling things backwards - starting with one niche site and then building from there.
Does this seem a logical approach? Any and all suggestions would be gratefully received.