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Seo question

andrwstutzman
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Seo question

What is the real key factor in ranking a keyword now backlinks? And also can I rank for words I only use once or do I have to at least double up on them?
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cecille.l
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Hi Andrew,

If you want to rank for your target keyword, then you need to make sure that your article is optimized for the target keyword. That means using the target keyword at least once in every 100 words in the article, and using much of its variations or synonyms within the article. Including the target keyword in the title and meta description helps too.

When promoting the webpage, make sure to use its variations in anchor text. Promote the webpage on your site's social media accounts too.

Hope that helps. Have a good day!
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maryt
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Hi andrwstutzman,

In addition to what Cecille said, you need to have keyword density (to all your target keyword). At least set the keyword density to 1%.

You should also observe good on page SEO. Try to research tips and tutorials on how to do on page SEO and how to 'SEO' your content.

I hope that helps.

Mary
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beatrixtuffy
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Mary you are right and I agree with your terms about keyword density but additionally search engines calculate the relevance of a site to a keyword and also keep in mind that make each page represent one keyword and build your link strategy around that page.
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mbeelow
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Indeed, links still remain the key factor to ranking for a particular keyword. However, it is important that these links come from relevant sites: blogs, niche partners, article directories, press release directories, forums, social media. Also pay special attention to natural looking anchor text: some of anchors should contain main keywords, while the rest (roughly speaking, about 70%) should be composed of generic referral words.

As for using keywords onsite - they can be used once, twice or more frequently, but the keyword density seems to be far less important than placing keywords in the right context. This concept has been known as latent semantic indexing (LSI). Algorithms determine site’s relevance not only by particular keywords and their density, but by site’s central themes as well. That’s why your content shouldn’t focus solely on specific keywords but rather on related terms which describe the idea behind the keywords you’re using. So, don’t overlook closely related terms which can be recognized as contextual by search engines.
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mark schaaf
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I agree with the above but want to add that part of ranking isn't just using the keyword you want to rank for the correct number of times it is more in the writing of the article. All the search engines love well written articles and the articles have to match up to the keywords you are trying to rank for. You can't write an article on baking a cake and put keywords in it about car parts because they have nothing to do with each other and it won't mater how good the article is. I will normally write my article with just a little idea of the keywords I want to use in mind then go back and read the article over and will add in my keywords in letter. Sometimes this will take some very well crafted extra sentences for everything to flow well but for me it works better then always thinking how to put keywords in my story while I am putting it together.

After you are done you must read it over a few times and make sure everything flows well makes a lot of sense and is on point with your keywords. Some of my highest ranking pages are where they are because of the well written articles on them because they have no backlinks to them at all.
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Mark
 
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maryt
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beatrixtuffy wrote:Mary you are right and I agree with your terms about keyword density but additionally search engines calculate the relevance of a site to a keyword and also keep in mind that make each page represent one keyword and build your link strategy around that page.


Yes, exactly. You will need to always put quality content first then SEO'd your content after. The priority is to always put to mind your audience first then have a checklist on how to SEO your content after you create your content for your audience.

Mary
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el kraken.net
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intereting post mark schaaf, could you provide an example of a well written article? for any subject, dogs, pancackes, cars etc?
it can be an ipsum article but with the keywords properly setted up in the right places and in correct ammount? i know it is maybe too much to ask, is just that mos people tell you "how to" but nobody "Shows you how"
Thanks! and best regards
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tankctrlr
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angelnewsletters wrote:intereting post mark schaaf, could you provide an example of a well written article? for any subject, dogs, pancackes, cars etc?
it can be an ipsum article but with the keywords properly setted up in the right places and in correct ammount? i know it is maybe too much to ask, is just that mos people tell you "how to" but nobody "Shows you how"
Thanks! and best regards


Don't get too caught up on keyword density, the search engines are a lot smarter these days and simply putting in KWDs in the 'right spot' doesn't work anymore.

What Mark is saying is focus on putting KWDs in naturally, and keep it high quality. Is the article helpful? Is it factual? Is it worth sharing? etc.

If you want examples just do a search and see what comes up first page, because those pages have been put through the filters and 200+ factors it takes to rank well.

Here's an example from our little un-authoritative blog...

This article:
http://needanarticle.com/index2/benefit ... tive-blog/

These keywords bring in traffic according to G-Analytics: (we didn't set out to rank anything! Just wanted to give good content)

benefits of a blog
benefits of blogs
benefits of blog
benefits of blogging
the benefits of blogging
benefits of a blog on your website
advantages of a blog website
blog benefits
what are the benefits of blogs in website
what are the benefits of blogs
...and many more, it all adds up.

Time on page: 3:35
230 uniques each month.
800+ shares

The point is, create quality content for readers first not search engine bots.
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el kraken.net
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thanks tankctrlr for your reply, i see what you mean, but it is hard to me to understand how the "machine" can know if it is a good and helpfull article or no, i was reading an article about "Negative SEO" where you can rank even faster just because search engines can´t distinguish if you are talking positive or negative, Also, around these day when i´m learning lots of new things, i´ve seen ranking TOP really crap webpages with some keywords while other with quality content are doing not so well, aslo with backlinks and some PR they just can´t beat those TOP ranked crap webpages, so i really don´t believe at all to focus just on quality content, i DO believe you must have quality content in your site, but i really don´t believe that search engines, not even google can really distinguish between good and bad articles, i think thay focus in several aspects to decide if it is a good article or not, they are just algos after all you know, so it has to be a way to rank well, including a good content.
Thanks for sharing!!!
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tankctrlr
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For the long run (becoming slap proof), you focus on quality (content/usability/links), for the short term nothing beats anchor text backlinks.

A do-follow, keyword rich, backlink from a relevant site, where the link is located within the main content, surrounded by relevant text, on a relevant website that has some authority, will always beat out JUST having quality content on your pages IMHO. But it's short term gains.

Back in the day we could buy, rent, beg, and create out of thin air our backlinks, because that was all that mattered, these days backlinks can still get you on top, but only for awhile, today you have to also focus on the other factors to get to the top AND be able to stay there long term.

Just diversify your linking profile (where the links are coming from) and the variation of your anchor text (the keywords used in the link).

Also, I agree, google can tell if a webpage is quality or not by looking at the 200+ factors it uses (remember quality isn't just about text). For example if someone searches for something on google, clicks through to the page, and a few seconds later google sees them return, google can ponder "hey that page must have not been very good or not relevant enough for this keyword, should we keep it there?, beep boop beep."

And they can always just send in a real human to evaluate the SERPS to help make the algos better, till the cream FINALLY rises to the top and the crap gets flu... well you get the point.

http://searchengineland.com/video-googl ... ers-119986
http://seogadget.com/high-quality-web-s ... ng-factor/
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el kraken.net
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Joined: 14 Feb 12
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I absolutly agree with you, bouncing is very important, and is exactly what is happening to me, i have a bounce rate of almost 100% AMAZING, the few people that gets in my site gets out like hell from it. but i´m learning anyway, while so you must spend time/money and don´t forget the mistakes.

Thanks again for your valuable support.
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cecille.l
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angelnewsletters wrote:thanks tankctrlr for your reply, i see what you mean, but it is hard to me to understand how the "machine" can know if it is a good and helpfull article or no, i was reading an article about "Negative SEO" where you can rank even faster just because search engines can´t distinguish if you are talking positive or negative, Also, around these day when i´m learning lots of new things, i´ve seen ranking TOP really crap webpages with some keywords while other with quality content are doing not so well, aslo with backlinks and some PR they just can´t beat those TOP ranked crap webpages, so i really don´t believe at all to focus just on quality content, i DO believe you must have quality content in your site, but i really don´t believe that search engines, not even google can really distinguish between good and bad articles, i think thay focus in several aspects to decide if it is a good article or not, they are just algos after all you know, so it has to be a way to rank well, including a good content.
Thanks for sharing!!!


The aim of the Panda algorithm is to distinguish the low quality sites from the high quality ones. There are still plenty of low-quality sites on the SERPs but Google will do away with these slowly with each Panda update. Aside from the Panda algo, Google has human QAs that rate sites and webpages from time to time. They decide which ones to rank higher. It is based on their choices that the Panda algo was taken from.

You only have to see social media sites to see the Panda algo in effect. Pages that are shared in various social media portals enjoy high ranks for their target keywords. The only way to get your article shared and passed around in social media sites is for it to be of good quality and either entertaining or informative.

Hope that helps. Have a good day!
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Cecille


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