29 Jun 06
18 Sep 06 11:33 am
thanks.I also received this reply from the "search engine watch" forum.
mcanerin mcanerin is offline
Oversees: Search & Legal Issues
Actually, since the bullets are being used as "visual design" elements and not "content" elements, the appropriate alt text is "", which is rendered as nothing by screen readers.
Imagine being visually disabled and having to listen to a huge list of a machine saying "checkmark" over and over again...
As for keywords, you don't put keywords in alt text, you put a textual alternative of the image in the alt text - which should include keywords where appropriate.