13 Jun 06
12 Dec 06 9:07 pm
Lets say I want to do a website for small businessess.
The keyword "small business" in Traffic Travis shows 238,000.
The keyword "small business opportunity" shows 11,000.
This means I would have an easier time ranking in the search engine
if I used the keyword "small business opportunity"??
People throw around different figures for their search terms, and I think you're getting them confused. There's the number of people *searching for* a particular keyword (which is what shows up in Traffic Travis) and then there's the number of sites that Google finds for a particular keyword (which shows up when you do a search, and it says "results 1 - 10 of about 117,000,000" (which is how many sites it finds for "small business opportunity").
This second figure is your competition, and some people think it reflects how hard it's going to be to get a good ranking for the search term. That's why you hear people discussing it. In reality, like Adrian said, it's the *quality* of the competition that really matters.
Also remember that if you find keywords where there doesn't seem to be much competition, this probably means that there's no money there :) Getting good rankings for these words, though, may help your ranking for the more highly searched, more money keyword.
Hope that made sense!