01 Jan 10
10 Oct 11 3:25 pm
It is not uncommon for the search engines to rank a page of a website for a keyword phrase that is encapsulated within another keyword set. The aim of the search engines is to provide data related to the keyword search phrase of the inquirer. When a keyword search does not have a direct match the closest keyword selection will appear on search results.
Though this action may seem beneficial it may not be as the new keyword alternative is not specific or buyer related. Often a website can pull massive traffic without any corresponding sales activity.
Your example keywords are not buyer specific. A keyword phrase such as "Gold Rolex watch repair" or "Gold Rolex watch sale" would likely pull buyers searching to repair a watch or purchase a Gold Rolex watch.
Short keyword phrases often are not buyer specific making the traffic received from the keyword phrase useless to the website. It is good to provide general information about a product however in the end you need someone who has decided to purchase the product to solve their problem or desire.