Joined: 16 Jun 06
07 Dec 06 8:31 am
Back links play a huge role in SEO, I imagine Mark has quite a lot of links pointing to his site with "dog aggression" in the anchor text.
On page factors can play a part, but in the end it's backlinks that will win out.
Go and google "click here" and look at the page that comes up number 1. It has no mention of click here anywhere on it's page, but because it's linked to so many times with that anchor text, it wins.