Outsourcing seo tasks

08 Mar 11 10:44 am

Hi Adam,

I am not too sure about best practice or outsourcing for that matter as I tend to use tools and do it myself. This is primarily due to the fact that when it comes to SEO, if your on-page optimisation is up to scratch for each and every post, it is then up to back-links to each and every post and your site as a whole. What is even more important is the quality of your back-links; i.e. the quality and PR ranking of the site linking back to you.

You have identified two with article directories and web 2.0 sites; these will help as they generally have high PR with Google however you should also consider social bookmarking and RSS sites as these also have high PR value; and let's not forget web 2.0 profiles and forums.

If you are wanting to outsource these tasks then, in my view you don't need to provide any email address or passwords. The reason I say that is this; you are only interested in the back-links, and that is all.

May I suggest this; when you outsource provide the subject and links to your articles/posts that are relevant to the subject. If you want to keep track of where the links are coming from and manage the sites your links are posted to then either ask your free-lancer who they post to or give them sites you want your links posted to; for example, hub-pages, Blogger, Squidoo, Xanga, Ezine, Digg, etc.

Here's the thing, as your free-lancer is providing and posting the article for you all you really need to know is that you have a link back to the relevant article/post on your site. Even the quality of their article doesn't matter as it is not your article and all you want is the link.

So, in my view and in summary; all you need to provide is the relevant subject, the links and, possibly where you want them posted.

Cheers,
John

10 Mar 11 10:36 am

Shira,

You are correct about quality. However what I didn't explain clearly is that Adam won't have to worry about quality if he is outsourcing both the article creation and its submission as the freelancer will take care of this. If they are submitting to Ezine for example then Ezine insist on quality. If you are using a high PR site then quality may be important but not necessary as they already have their ranking for the site and they may accept a lower quality article to make reference to a higher qualtiy one, which is on your site.

Anyway what is important is if Adam is to outsource the entire process all he needs to know from his freelancer is that he is receiving quality links to his pages and website. What makes this hard is that we think of it from the perspective that we are writing the article, that it is our website and that it has our name on it but if you are outsourcing the entire process then all you need are links that are relevant to your pages and keywords and from Googles perspective it's better if the article that is providing a link back to you has nothing to do with you.

I hope this helps to clear things up.

Cheers,
John

27 Mar 11 3:34 pm

honestly, most of the link builders at sites like Fiverr are just doing spam links, which don't do you much good at all, although they can help. a few things I have done there that are helpful are rss feed submissions, directory submissions, etc...

link building is about getting links but also branding your business. if you hire these link builders that are spamming, you will brand yourself as a spammer, and people will be more likely to ignore you.

you can hire someone from Odesk to do tasks for you, but again, I wouldnt rely on them exclusively. You would do better to hire a virtual assistant that is working for you full time than just hiring the random link builders.

when it comes to outsourcing linking ask yourself does this brand your business, yourself as an authority, or neither? things like article submissions to directories, setting up your social profiles, and submitting RSS feeds really dont do either, so I use services that do these for me over time. Blog commenting and forum commenting brand myself personally, so I always do these myself. I have a VA that does things like posting on my web2.0 sites, and manage my FB wall, where I am doing quick things that brand my business, but don't necessarily have to brand myself. for example, on my fan pages I try to post 3-4 times a day with valuable resources to other content, as well as sharing my own articles. since the main thing we are doing is sharing links to other sites, my VA can do this as well as I do. they have the full list of blogs that I follow, plus I have taught them how to find blogs and resources within the niches we are working on, so they can find stuff relevant to our fans to share.

they also do some blog commenting for me, although I am careful to follow up on the comments they are leaving to make sure they arent spamming.

When it comes to using services like Fiverr, each one will have different requirements for what they need to do your submissions. when you purchase these services, they will tell you what they need.

28 May 11 6:58 am

Hi,
You need only a user name , password and email for using a outsource work like freelancer.when you register a outsourcing site then all your information is required for creating a account.....

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