10 May 11
27 Mar 14 8:06 pm
In the Hansen webinar above, they do a google suggestion search for "dog insurance comparison". That's the example they use. Lets say that's the topic of your article so you want something like that in your title. But, there are different ways of saying that. You could also say: dog insurance comparison, comparing dog insurance, comparing insurance for your dog, compare dog insurance, etc. I would categorize those because they're all saying the same thing. With some keyword research you can determine which one's are getting good monthly searches and how difficult they'll be to rank for.
But, maybe you have another related keyword category with the word "best" in it. Some people are searching for the best dog insurance. The best dog insurance, the best insurance for your dog, the best insurance for a dog, whatever - that's another category. So, maybe you decide to get two keywords in your title and have a title like "Dog Insurance Comparison - Find The Best Insurance For Your Dog"
Also the google suggest shows that people are also searching for "dog insurance comparison sites", and "dog insurance comparison websites". There's probably other ways of wording that like: websites for comparing dog insurance, sites for comparing dog insurance, compare dog insurance site, compare dog insurance website, site comparing dog insurance, website comparing dog insurance, etc. All of those are a category. Might be able to get one or more of those into your article somewhere.
And after you've collected all of the suggestions that you can use that google has given you for "dog insurance comparison", you can do the same thing with the other variations in that category. See what else google suggests for "compare dog insurance" and "comparing dog insurance" etc.
Pretty soon you'll have some different topics that might be worth covering in your article if people are searching for them. Google suggest shows that some of those people are looking for a site or website comparing dog insurance. Some are searching for the best dog insurance. Some are searching for a quote on dog insurance. Some are searching for a chart. Some are searching for a review. Some are searching for pet insurance comparison. Some are searching for dog health insurance, or dog health insurance comparison. You could form keyword categories from all of those since there are different ways of saying anything. And that should give you things you can cover in your article.
Hope this helped and wasn't confusing.