Joined: 26 Jun 09
22 Sep 12 2:16 pm
I just want to jump in quick to explain why a link exchange or (reciprocal link) is of basically no value anymore.
Since Google did the Panda and Penguin updates, reciprocal links are worth nearly nothing. This is because Google can now identify many things that show that a link was created un-naturally. In an attempt to give Google users a better search experience, it gives much more strenght to links that appear natural without manipulation.
A link exchange is clearly a un-natural link and will be of no benefit to your rankings. Building these links is a waste of time in my opiniion.
Take a look at this article about post penguin link building for some more in-depth information about link building.http://www.stateofsearch.com/10-post-penguin-link-building-tips/
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