03 Aug 12 3:27 pm
Years ago a "link exchange" was a strategy to build links from other sites that were not even relevant to your site but google still saw them as a link. Google soon became aware that these were a "black hat" "i'll wash your back if you wash mine" type of strategy which greatly weakened the quality of the link.
Now it is a whole new story.
Google now sees a link exchange as a "BAD" or "Un-natural" link and gives them basically no strenght at all.
Worse yet, if google sees many of these links going to your site they may even penalize your site.
If you allready have a few of these links I wouldn't worry but from now on the building of link exchanges is not something I would recommend.
Never Give Up!!!