06 Mar 12
14 Feb 13 8:01 am
To me link structure deals to a lesser extent with the quantity of links but rater with a hierarchy internal links are organized by.
I usually keep a few basic rules about internal links in mind:
-anchor text should contain descriptive phrases (with and without keywords), as well as 'read more' elements, for the sake of anchor text diversity;
-internal links reflect a site's hierarchy, which basically means that links go down from homepage to inner pages, from category pages down to subcategory pages and from subcategory pages to product pages, shopping cart etc. (although this rule is not written in stone);
-it is possible to organize internal link structure in such a way that link juice will be spread organically (for instance, if a page has many external links, one can put some internal links right from this page to redistribute link juice among all the pages and improve other pages' ranking).
And as for the quantity, it depends on a topic and context, but 2 to 4 links for a short article usually do well for me.
Last edited by mbeelow
on 10 Jul 13 2:21 pm, edited 1 time in total.