30 May 12
21 Sep 12 7:37 am
I watched an old interview the other day with Mark Ling and Charles Heflin and he build a product a few years called the master Plan SEO2020. Now in that course it talks about siloing and the effect of losing link juice if you link internally from one page to another on your site that isn't directly related to the theme of that page.
I.e it will negatively impact your rankings if you internally link say a page on your site on dog training to another page on your site on dog breeding. Is this true?
The product was made 5 years ago so i'm not sure how accurate the details are however if it's true then i will have to change my internal links around a bit. i was under the impression that Google likes it if you internally link to other pages on your site even if it doesn't relate completely to the topic as long as you are linking one topic to another in some ways causing a segue.
Please advise if siloing is still important or whether general internal linking is okay.